How to Master Prospecting to Maximize Your Potential
These top-tier agents appear to be in a league of their own. It’s almost like they’re a prospecting magnet.
But what makes them different? What do they do that you can do to attract clients the same way?
As you may have guessed, a big portion of a top producing real estate agent’s success comes from their prospecting efforts.
Successful agents have a huge pipeline of prospects because they have established themselves as an authority for their real estate market and niche. They have become synonymous in people’s minds about buying or selling real estate.
One of the most daunting tasks that new and experienced realtors are faced with is how to have an effective prospecting campaign.
Every realtor is familiar with what we call “Outflowing” prospecting. Simply put, this type of prospecting is where your efforts have an outbound effect, where you hope that the recipient will respond and want to buy or sell their home with you. Here are some examples of this method:
- Mailing postcards
- Door knocking
- Cold calling
These strategies can be effective in their own ways. However, they won’t turn you into a top producer any time soon.
Outflowing prospecting is massively time consuming and, therefore, can take a huge toll on your career and personal life. In addition, the world we live in today is becoming more and more aware of salesman tactics and consumers are developing more and more of an anti-sale attitude. They don’t want to be sold. They don’t want to feel like they’re being taken advantage of. Instead, they want to come to you.
When you rely 100% on outflowing prospecting, one of two things are bound to happen. You will either work too hard and have nothing to show for it, or you will experience success but you won’t have time to enjoy its fruits.
So, is there a way for you to spend less time prospecting but at the same time get great results?
Yes, there is.
“Inflowing” prospecting is the opposite of the conventional “outflowing” prospecting.
The idea is that instead of your outbound efforts to go out and try to find new clients, you have an incoming pipeline of leads who are interested in your expertise.
The Big Secret
What’s the most effective way to do “inflowing” prospecting? Turns out it’s the best kept secret of top producing realtors. And it’s much simpler and cheaper than you thought.
Here it is:
Having a great website.
The internet in this day and age has the power to turn anyone into a world-wide recognized person or brand. There are countless numbers of people who realized huge success from the internet.
So why don’t you use the power of the internet to your benefit?
Not sure how? Well lucky for you, The Agent Life is here to help.
The Foundation of Success
It all starts with purchasing a domain name and a hosting plan.
A domain name is the web address that people type in to their browser to get to your page. A hosting plan is a monthly fee for keeping your website online.
For readers of The Agent Life, we have a great deal from our hosting company. They have hosting plans for just $5 a month, and a FREE domain name registration if you purchase their plan.
This is from the same hosting company that we host our website with. They have unlimited hosting, meaning you can grow your website as big as you’d like. They also have an unsurpassed 24/7 support team that has always resolved any of our issues very quickly.
The best part is that if you aren’t satisfied, they offer a 90-day money back guarantee.
After you get a website name and hosting plan, the possibilities really are endless.
You can blog about your local market and events in your area.
You can provide your readers valuable information about your real estate market and establish yourself as an expert.
Most importantly, you can use your online presence to build trust from your local community.
If you can write an email, you can run a website.
There is a saying that goes, “The best time to sell is when you’re educating, and the best time to educate is when you sell.”
Using your website to educate your readers is the most effective way to set yourself up for success. When you educate and inform your readers, you are laying all the necessary building blocks for a sale. You provide them with knowledge. They view you as an expert. You gain their trust. They come to you for all their buying and selling needs.
To learn more about our hosting company’s special offer for The Agent Life readers, click here.
To your success!