Cheap Marketing with Surprisingly Good Results
Understanding the source of your leads and knowing what to expect from your marketing efforts is crucial to get the best results.
What Works vs. What Doesn’t
In order to maximize your money, time, and effort, you have to know what works when it comes to your marketing.
The National Association of Realtors sends out a lengthy survey to recent homebuyers every year.
The results of their 2014 survey was compiled from over 6,500 completed responses (see highlights here).
When it comes to lead generation for real estate agents, it’s not shocking to state that the least effective way to spend your marketing dollar is on print ads and open houses.
This is something that has been known for years, but the aforementioned NAR Survey revealed some interesting insight about the behavior of recent buyers and sellers.
The 127 question survey covered a wide range of topics about the home buying process, but perhaps most important to note is the following point:
“Ninety-two percent of buyers use the internet in some way in their home search process and 50 percent of buyers use a mobile website or application in their home search.”
No matter how you interpret that, it’s basically saying that it’s absolutely crucial nowadays for realtors to have an online presence.
Your Internet Presence
Today, most real estate agents have some sort of online existence.
The competition is strong even on the internet to get more leads.
Having your own website, not a company one, is absolutely vital if you want to capture the huge amount of home buyers and sellers that search the internet. If your website is branded to your company and just has your name attached to it in some lackadaisical manner, chances are that those leads will go to your company, and not you specifically. This is often the case when your firm provides you with a website.
To maximize your online authority in real estate, you need your own website.
This could be anything from yourname.com to yourtownrealestate.com to buysellyourtown.com. Something catchy or creative will work too.
Once you have your very own website, you can use it to capture a massive amount of leads (92% according to NAR) from people that look at real estate online.
Content is Key
Having great content on your website is key to converting those leads to sales.
Don’t just litter your website with your listings and a cheesy bio.
Yes, it’s important to have those too. But most important of all is to have useful information for your readers.
I don’t mean a mortgage calculator and a county map.
You need to provide engaging information that will make your readers think of you as the local real estate expert.
You should post articles to your website on a regular basis. By doing so, you will constantly stay in front of your readers.
By posting quality content to your website regularly, you will also have better rankings on search engines. What that means is that when a potential client searches on Google for real estate information in your area, your website will display in the search results before another agent’s stale website that has nothing useful besides their contact info and listings.
Start Today, When Other Agents Won’t
If you don’t have your own website, or a website at all, you are missing out on countless buyers and sellers in your area.
But don’t worry, the solution is easier and much cheaper than you thought.
For readers of The Agent Life, our hosting company is offering a FREE domain name registration if you purchase a hosting plan from them. (A domain name is simply the website’s name, and the hosting plan is the subscription that keeps it running on the internet.)
Their hosting plans start at only $5 per month. Check it out here.
If you do the math, $5 per month for the rest of your career can be paid off by 1 sale alone in most cases. But with the vast majority of buyers and sellers browsing the internet nowadays, you are almost guaranteed to have a noticeable increase in sales.
Click here to learn more about our hosting company’s offer.
Remember, the secret to effective marketing is to strategically focus your energies on things that will yield you the best results, for the least amount of investment. For now, that solution remains the internet.
To your success!