5 Killer Ways Realtors Can Supercharge Their Income
Some agents fall short of their goal, while others go above and beyond their expected income for the year.
You know how hard you work for your money, so you should make sure you are doing everything you can to maximize your earnings.
How can you achieve that?
We have compiled a list of 5 things you can do to help you get the most reward out of your hard work.
1. Start with a Stellar Business Plan
Creating a business plan is dreaded by most agents, and is therefore left incomplete in many cases. However, it doesn’t have to be a complicated thing to do.
Start with a basic outline of your income producing plans for the upcoming time period of your choice – 30 days, 6 months, 1 year, etc. It doesn’t need to go too far into the future because you will likely have to make adjustments as time progresses.
After you factor in your average commission per sale and your average conversion rate, you will see that the simple task of creating a business plan will give you great clarity about what to expect for your income. This is also a great opportunity to identify areas where you can push a little harder to earn more money (i.e. getting more listings, working with more buyers, prospecting more FSBOs, etc.)
2. Treat Everyone as a Prospect
This may be one of the hardest things to realize as a realtor, but everyone you meet has the potential to be your future client.
It’s crucial to your business that every time you get contact information from someone you meet, you put them in your contact management database. Set reminders for yourself in your software or on your calendar for an appropriate follow-up time.
Keep in touch with your prospects regularly as you would with your past clients. Include them in your email marketing campaigns to actively stay in front of them.
3. Funnel Your Leads
Leads can come from a variety of marketing efforts – postcards, social media, email campaigns, etc.
To maximize your chances of capturing your leads, make sure all your sources point the reader directly to your website. On your website, include all your contact information on multiple pages, in a spot where it can be easily seen.
TIP: Link to your social media profiles from your website to grow your social media presence and therefore open a wider funnel for leads to come through.
4. Focus on Current Clients
It can be tricky for realtors to juggle between constantly finding new clients while working with current ones.
The number one complaint that buyers and sellers have is lack of communication with their agent.
Don’t contribute to that statistic.
Create a system so that you are in touch with them on a regular basis. You should strive to check in with them before they contact you to check in.
Even if there are no news or updates concerning their transaction, they will be delighted to hear from you that everything is progressing smoothly.
5. Rethink Your Business Card
Even today, a business card is still an effective and important marketing tool.
However, it seems that nowadays more thought is given to design and less to function.
Here is a strategy you can employ. Get some business cards that you are able to write on. Then, when you are about to hand it to someone, write a simple note that relates to the conversation you were just having, or write an alternate number or email address on it.
Because something that is hand-written is far less likely to be thrown out. It will also add your personal touch to the card, making it easy to pick out from all the rest.
Try and implement these methods into your business as soon as possible. With careful execution, you can be on your way to an amazing year!